Our very own Arribar! and iElive were once again involved in supporting the Red Hook Criterium event with a fantastic set up. The cycling event returned to London for its second year in early July and was an undoubted success, boasting a great selection of sport, entertainment and refreshments.
A vibrant atmosphere and great feeling of participation, stretching well beyond that of the cyclists, overwhelmed the Red Hook Crit event. The spectators were indulged in quality entertainment which (of course) included an extensive selection of drinks that were on offer.
Eventist Group’s bar and drinks specialists, Arribar!, teamed up with craft beer innovators Meantime Brewing on its home turf at The O2 to deliver the bars to thousands of thirsty visitors. Our event production experts, iELive, also contributed to this highly engaging event by providing powerful technology solutions.
The day started with free practice for all riders which built up to the Men’s and Women’s Crit finals. The event gave spectators fantastic views around the race circuit to enjoy the action with a cold beer or cocktail in hand.
Meantime’s brand manager stated, “Arribar! once again delivered a fantastic set up for us at this years Red Hook Crit. It’s a great event to be involved with, especially given the current excitement surrounding cycling in the city. We are very pleased to be a part of this annual event, and Arribar! ensure we have a great presence during it.”