The UK’s leading events company, Eventist Group, has announced a partnership with Unlimited Brewing Co., offering brands and private audiences the chance to create their own personalised beers and lagers.
With over 20 years party and event planning experience, the Eventist Group is known for its innovative and experiential events through its portfolio of six well-known brands. Welcoming over 500,000 guests a year, the Group is delighted to expand its events offerings to include the unique opportunity to personalise both the bottles but also the beers for its growing number of event audiences.
With craft beers seeing exponential growth and popularity, the Group’s Arribar bar brand has seen considerable interest in its bar services and drinks offerings within the beers and ales drinks categories. When the opportunity to join up with Unlimited Brewing Co arose, the Group saw the potential for its corporate audiences, offering a new way for brands to leverage awareness, build loyalty and open up new streams of promotion within their own marketing channels, as well as providing an exciting and unique way of enhancing and personalising corporate events, launches and conferences.
With brands striving to find new ways to raise their marketing game, the opportunity offers a refreshing change which is sure to delight and engage the lucky receivers of the personalised bottles. Whether the design is for brand awareness alone or for sending a bespoke marketing message, the opportunities are endless. The exciting venture allows for both personalised bottle branding as well as the creation of individual beers, ales, porters and stouts with bespoke recipes.
For private events, personalised beers offer an unusual way to mark a moment in time, creating memories, celebrating milestones and events with a permanent keepsake.
Likewise, as social media continues to engage wider and reach further, the creative opportunities to showcase brands, events and messages are endless.
Tim Stevens, Managing Director of Eventist Group, commented: “We’re really excited to be working with Unlimited Brewing Co. and our clients to bring a new experiential offering to our already highly regarded events. We always aim to go the extra innovative mile with our guest experiences, whether that is through the menu, drinks or production …. Always aware that ROI is the end goal. To be able to further engage our client’s audiences adds further value to their experience of working with the Eventist Group
”Neil Soni, Founder and CEO of Unlimited Brewing added: “Since it’s launch in 2017, Unlimited Brewing platform has enabled hundreds of clients, including events, hotels, restaurants and entrepreneurs, to create their own bespoke brands. We’re thrilled to bring our personalised beer creation platform to Eventist and their partners and look forward to enhancing their events in a distinctive way.”