This event was the annual product launch for the new Rolex line. 100 guests attended, mainly consisting of key buyers and sellers for Rolex and HNWs.

The event took place in The Cloisters at the iconic Westminster Abbey, and was intended to provide hospitality for Rolex’s biggest clients while showcasing their new products,


Response to brief:

The even had to truly reflect the elegance of the Rolex Brand. To do this we included:

  • Green branded light wash throughout the Abbey
  • Gold elegance throughout – Charger plates, gold chairs, gold lamp centre pieces
  • Staff were uniformed in clean black and white
  • Canapes served on sleek on brand decking
  • Branded Rolex blankets draped over every chair

The Dish team endeavoured to support Rolex in projecting their prestigious brand, presenting all dishes on stylish crockery and delicately presenting every course like a piece of fine art!



Rolex had a number of confirmed buyers and suppliers who made purchases on the evening of the collection. The new Rolex collection was extremely well received with clients and guests, and that Rolex received their best feedback on the event to date!

Dish introduced this event to Westminster Abbey, a UVL venue which Dish are not listed at but were delighted to work at… with amazing feedback on our performance.

“ Hope you are well today and not too tired after last night’s event!
I just wanted to say a big thank you for all of your hard work in helping to make our event a huge success. All of our clients, staff and the Rolex team members commented on how delicious the food was and what a fabulous time they had, so thank you very much for everything you did to help make this one of the best event’s we have ever done”

Sophie, Bucherer

“ Firstly Francesca thank you for proposing the Abbey to your clients at Bucherer – Last night was a fabulous success!

I wish to say a sincere ‘Thank you’ for your truly impressive event management skills, you excelled under challenging conditions. I really appreciate how seriously you took every Conservation and Abbey specific requirements I stated – and implemented these effortlessly into your management.

Your logistical management of load in, set up, service and de-rig were exemplary! Clearly your team all wanted to do their best for you, and they did. Every time I approached you (interrupted you), you responded with a smile and a can do attitude.

I have worked with some of the best catering managers in London and you are up there with the best. (Note this is my first such gushing feedback to a catering manager, but it is truly deserved) “

Anna McPhee, Deputy Head of Events at Westminster Abbey